PPC, or popularly known as Pay Per Click, is another form of many many types of advertising strategies out there. As the name suggests, advertisers pay publishers the amount of clicked ads displayed on the publishers site.

The advertiser bid on keywords that they think would be of major relevance and revenue on the publishers site. The form of advertising would display “sponsored links” on the publishers website, with relevance to the content, and the publishers would be paid accordingly to the amount of clicked ads refered from their websites. Generally, the rate can be as low as $0.01 per click to $0.50, but the range is to vast to state. It all depends on the advertisers.

Advertisers keep track of all the incoming clicks and prevent click fraud. Acquisio is releasing PPC Management Software designed for agencies to manage multiple PPC accounts.

This entry was posted on Thursday, April 26th, 2007 at 5:28 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.